The aim of this project is to develop critical analysis and inquiry skills for learners by undertaking the research investigation.
- How to research specifications are formulated.
- Implementing the agreed procedures and the specifications of the research project.
- Evaluation of research outcome by using suitable techniques.
- Presentation of the research outcomes to a suitable audience.
Introduction
Digital technologies are electronic systems, devices, resources and tools that store, process and generate data. This cover online games, social media and applications, cloud computing, productivity application, multimedia, mobile devices and interoperable systems. All these tools are useful and valuable for the company to easily introduce their products and services at marketplace (Bargenda, 2015). In this research project chosen organisation was Peace & Loaf restaurant that provide effective services and food to the customers at affordable price. There are various objectives behind completing this research in systemic manner such as to understood importance of digitalisation, identification of beneficial factor, impact of digital tool on business productivity and so on.
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Research methodology is main part of the research project because with the use of this investigator can easily collect accurate information. (Jha and Sekhar Bhattacharyya, 2018). This research was completed with the use of primary and secondary data. Both are useful and valuable source which is applied by researcher with purpose to gather appropriate amount of information easily. In cause of primary research, it was proprietary investigation which means the information is gathered in direct way from the research area/ subject, by the investigator. Research is organised by going into the field or marketplace to analysis the data they required. This is not same from secondary data, which consists focusing at published documents and investigation executed by other people. In order to apply this method investigator need some tools such as interviews, questionnaire/Surveys, observation, focus group and many other (Collins and Halverson, 2018 ).
All these are important and useful aspects but in this current research project questionnaire had been followed. It was a useful part of collecting accurate information and data from the respondents. On the other hand, secondary method of the research is also essential for the researcher to collect actual and relevant data. There are different methods that are applied by the user when conducting this kind of investigation such as Govt. publication, international bodies, Semi Govt. Publication, Reports of Committee and Commissions, Private Publications, Newspapers and Magazines, Research Scholars and Unpublished source. There are few issues or difficulties which has a direct effect on the research activities among which some are determined below::
Cost: It was identified as one of the main factor which is required by each and every business to do research activities and functions in an appropriate manner (Hohnoki, 2018). It is essential for researcher in order to maintain accurate flow of funds with regards to leading entire activities of investigation successfully. The actual cost of this particular study isn't maximum as in this information has been collected via the perspective of 30 persons. They are applying digitalisation as to assembled information and data by their own concern (Deegan and Sutherland, 2016).
Ethical Issue: During the research program, investigator faces number of problems which has direct impact on the completion of study. Beside this, main issue is time and cost which is faced at the time of conducting research program. In order to overcome this issue, Peace & Loaf restaurant implement digital technique in upgrading their kitchen system effectively.
Results/Finding
Q1) Does the implementation of digitalisation is beneficial for Peace & Loaf restaurant growth and success?
Questionnaire | |
Frequency | |
Yes | 22 |
No | 8 |
Q2) What is the importance of digitizing in Peace & Loaf restaurant? | Frequency |
Improve performance level | 15 |
Reduction in manual effort | 15 |
Q3)What are the different factors which help in increasing productivity? | Frequency |
Training and development | 18 |
Understanding customer requirements | 12 |
Q4) What is the impact of digitalisation on productivity of Peace & Loaf restaurant? | Frequency |
Negative | 10 |
Positive | 20 |
Q5) What are the strategies for increasing productivity through the help of digitizing kitchen? | |
Use of electric gas | 15 |
Use of LAN and Intranet | 15 |
Q6) What are the main advantages of using digitalisation for customers? | Frequency |
Easy connectivity | 10 |
Time saving | 10 |
Cost saving | 5 |
24 Hours Services | 5 |
Q7) What are the major needs of implementing digitalisation within the working environment of Peace & Loaf restaurant? | Frequency |
Enhancing productivity | 10 |
Overall cost Reduction | 5 |
Increasing market share | 5 |
Gaining Customers attraction | 10 |
Q8) How digital tool has enable for restaurant to develop its international footprint? | Frequency |
Reaching to customers | 10 |
Capture Global Market | 5 |
Detailed Description | 5 |
Easy Availability | 10 |
Q9) What are the impact of digitalisation on the communication pattern of restaurant? | Frequency |
Ease Of Communication | 10 |
Higher Accessibility | 10 |
Proper flow of Information | 10 |
Q10) What are the importance of digitalizing the kitchen system in the restaurant. | |
Increase productivity | 15 |
Develop strong image at marketplace | 10 |
Other | 5 |
Q11) Any recommendation to Peace & Loaf restaurant related with Digitalizing the kitchen system. |
Findings:
Apply appropriate analytical tools, analyse research finding and data
Q1) Does the implementation of digitalisation are beneficial for Peace & Loaf restaurant growth and success? | Frequency |
Yes | 22 |
No | 8 |
Q2) What is the importance of digitizing in Peace & Loaf restaurant? | Frequency |
Improve performance level | 15 |
Reduction in manual effort | 15 |
Q3)What are the different factors which help in increasing productivity? | Frequency |
Training and development | 18 |
Understanding customer requirements | 12 |
DISCUSSION
Theme 1: Implementation of digital technology
Interpretation: From the above discussed graph and information that determined the implementation of digital technology in the restaurant. In is beneficial because in this 22 out of 30 respondents are 8 are say no as it is not beneficial for the business growth.
Theme 2: Importance of digitalisation
Interpretation: The above mentioned data determined about the importance of digitalizing kitchen system and business. In this 15 out of 30 respondents are tell about as it help the company to improved their performance level and other 15 are say regarding as it help them to reduce manual effort.
Theme 3: Utilisation of different factors
Interpretation: As per the data analysis and above information that discussed about the needs of factor in maximising productivity level of company. In this 18 out of 30 respondents are needed training and development and rest of the population are say to understand the customers requirement.
Theme 4: Impact of digitalisation
Interpretation: As per this graph that shown about the impact of digitalization in the business performance and activity. Beside this 20 out of 30 respondents face positive impacts and rest of the population are faced negative effects while digitalising business performance.
Theme 5: Utilisation of strategies
Interpretation: As per the above graph that determined about the requirement of strategies for maximising productivity via the assist of digitizing kitchen. In this 15 out of 30 respondents are prefer electric gas and rest of the population are use LAN and Internet which help to easily get goods and services.
Theme 6: Advances of using digitalisation for customers
Interpretation: From the above mentioned graph that determined the main benefits of applying digital technology for customers. Beside this view of 10 out of 30 respondent was easy connectivity, 10 are say it is time saving and 5 are say it is a cost saving technique's and rest of the population say it is effective because it is available for 24 hours.
Theme 7: Needs of digital tool in the hotel
Interpretation: Above this graph that determined the need of digitalisation, it is needed for enhancing productivity which are say by 10 respondents, 5 are say is reduce overall cost, other 5 are say it help in maximising market share and rest of the population are say it is effective in gaining customer attraction.
Theme8: Digital tool has enable for restaurant to develop its global preferences
Interpretation: As per this graph that determined the digital tool essential for the company to develop its international preference. In this 10 respondents are say it help in reaching to customer, 5 are agree about it assist to capture global market and rest are have other opinion about this.
Theme 9: Impact of digitalisation on the communication pattern
Interpretation: As per above determined information that determined the effect of digital tool on the communication pattern. Beside this response of the respondents are same in the way of easy of communication, higher accessibility and proper flow of information.
Theme 10: Importance of digitalizing the kitchen system
Interpretation: From the above determined graph that shown the significance of digitalizing the kitchen system in the company. In this 15 are say it is essential for its productivity and 10 are say it help them to develop strong image at marketplace and rest are doesn't say in this matter.
Communicate research outcomes in an appropriate manner for the intended audience It is a final part of the research which focuses on drawing a reliable and valid conclusion via evaluating the data that was collected by the researcher (Kane and et. al., 2015). The part is considered to be extremely crucial in nature since it gives overview of whole investigation study to readers. Furthermore, it emphasizes on giving recommendation to the business entity into consideration.
Importance of digitizing in Peace & Loaf restaurant Digitalisation is more important for the restaurant to enhance their performance level and reduction of manual effort. Thus, it is beneficial for the company to maximise their sales and revenues at different level (Mowlabocus, 2016). There are different workforce who do not understand the way of applying advanced technology and it track to hamper the work or activity. However, technology can easily decrease the work load as well as enhance the performance level of each and every employees.
The different factors which help in increasing productivity There are mainly two types of factor such as training and development and understanding of customers requirement. Both are important and essential for the Peace & Loaf restaurant to maximise their productivity level easily. It is essential for administration to know them make products and services accordingly (Pitarch Monferrer, 2017). In link to this investigation necessity to be organised so that clients need can be determined.
The impact of digitizing on productivity of Peace & Loaf restaurant Digitalisation has positive and negative impacts on the business performance and productivity. Innovative technology not only enhance the productivity and profitability of the business entity but it also leads to save their cost as well as time also. It makes easier for clients to receive their goods and services on time to time without any delay. On the other hand, company need knowledgeable and talented workforce which negative impact on the capital of company.
The strategies for increasing productivity through the help of digitizing kitchen There are mainly two types of strategies which are used by the Peace & Loaf restaurant such as Use of electric gas and Use of LAN and Intranet. All these are help the company to digitalizing kitchen system in an appropriate and effective manner (Steil and Maier, 2017). Thus, it is essential and valuable for the development and growth of the organisation at global marketplace. If you want to write a Digital Marketing Assignment then contact our assignment writers
CONCLUSION
From the above mentioned information it has been concluded that digitalisation is more significant part for the success of Peace & Loaf restaurant because with the use of this tool they easily maintain different system and process in the Kitchen. Beside this, company need to conducted research program in which they required different kinds of research methodologies such as primary and secondary source, research design, data collection tool i.e. questionnaire and survey.